Kelly Hammond Events | Full Rebrand & Visual Identity System
This rebrand for Kelly Hammond Events was designed to elevate the brand into a more refined, cohesive, and recognizable presence within the luxury event and wedding industry.
The goal was to create a visual identity that feels timeless, feminine, and quietly confident—something that would resonate with high-end clients while remaining approachable and warm.
We developed a complete brand system, including a custom logo, typography direction, and a soft, intentional color story. The icon draws from organic, botanical inspiration, symbolizing growth, thoughtful planning, and beautifully layered events. Paired with a clean, elevated serif typeface, the final logo feels both editorial and enduring.
The color palette leans into muted blush tones and warm neutrals, creating a romantic yet grounded aesthetic that works seamlessly across print and digital applications.
This project wasn’t just about a logo—it was about building a full visual identity system that Kelly can confidently use across client touchpoints, from proposals and planning materials to social media and event collateral.
The result is a brand that feels aligned, elevated, and ready to grow.
At Cheetah Pak, we specialize in branding and visual identity design for service-based businesses, helping event planners, creatives, and entrepreneurs show up with clarity and confidence.