Indiglow Waxing & Wellness | Elevated Brand Identity & Luxury Business Card Design
This branding project for Indiglow Waxing & Wellness, a new waxing studio opening in Southern Oregon, was rooted in intention, refinement, and growth.
Inspired by the client’s original lotus flower concept and dot symbolism, we evolved the design into a more elevated, modern identity. The lotus remains at the heart of the brand—representing renewal, confidence, and self-care—while the typography was refined from a softer script into a custom, elegant type direction that feels both professional and distinctive.
The result is a brand that feels grounded, luxurious, and trustworthy—perfectly aligned with the experience clients can expect when walking into Indiglow.
To bring the identity to life, we designed premium business cards using a deep navy background paired with raised UV gold foil, creating a subtle yet impactful tactile finish. The combination of texture and shine adds a high-end feel that instantly communicates quality and care.
This project is a strong example of how thoughtful design decisions—from typography to print finishes—can elevate a service-based business and help it stand out in a competitive wellness and beauty market.
At Cheetah Pak, we specialize in branding, logo design, and custom print finishes that help businesses like spas, salons, and wellness studios build trust and attract their ideal clients.
Launching a new beauty or wellness brand in Southern Oregon?
We help you create a visual identity that feels as premium as your service.