Design Guidelines
How We Bring Your Packaging to Life
Every project at Cheetah Pak is built around collaboration, thoughtful design, and real-world production.
Whether you're starting from scratch or refining an existing brand, the process is designed to feel clear, creative, and guided from start to finish.
1 • Connect
Every project begins with a conversation.
This is where I learn about your product, your vision, and where you are in the process.
You don’t need to have everything figured out. Most clients don’t, and that’s completely okay.
Together, we’ll walk through:
• your product and target customer
• packaging types and formats
• design direction or inspiration
• timeline and general budget range
From there, I’ll guide you toward the best approach and outline what your project could look like moving forward.
2 • Design
Once we define the direction, the design phase begins. This is where your brand identity and packaging come to life in a way that feels cohesive, intentional, and aligned with your product.
Depending on your project, this may include brand identity, packaging design, or both.
During this phase:
• concept development and creative direction
• packaging layout and structure design
• typography, color, and visual system refinement
• material and finish recommendations
• collaborative revisions and feedback
The goal is to create something that not only looks beautiful, but also functions correctly in production and stands out in the market.
3 • Produce
Once designs are approved, everything is prepared for production. This step ensures your packaging is set up correctly for manufacturing and printing.
I help guide this process so there are no surprises when your packaging is produced.
This phase includes:
• final print-ready file preparation
• dieline and layout alignment
• material and finish confirmation
• proof review before production
The result is packaging that feels polished, professional, and ready to launch.
Timelines
• Brand Identity •
Typically 1–2 weeks depending on scope and revisions
• Packaging Design •
Typically 1-2 weeks depending on complexity and formats
• Production & Manufacturing •
Typically 3–4+ weeks depending on materials & quantities
• Sprint (RUSH) Projects •
Available for select projects with expedited timelines
What to Expect
A Clear and Collaborative Experience
Working together should feel organized, creative, and exciting.
You can expect:
• Clear and consistent communication
• Guidance on design, materials, and production decisions
• A collaborative and flexible design process
• Attention to detail from concept to final files
• Packaging that reflects the quality of your product
Every project is approached with care, intention, and a focus on creating something that truly represents your brand.