Gut Positive Brand Identity & Packaging
This custom branding and packaging design for Gut Positive was created to reflect a modern, elevated approach to health and wellness.
The identity features a refined, minimalist aesthetic with a deep navy color palette, clean typography, and a focus on clarity and trust. The design system was built to feel both clinical and approachable—balancing science-backed credibility with lifestyle appeal.
Applied across product packaging, the brand translates seamlessly from bottle to box, creating a cohesive and recognizable shelf presence. Supporting lifestyle imagery and brand visuals extend the identity beyond packaging, reinforcing a premium and aspirational feel.
The result is a complete visual system that positions Gut Positive as a high-end supplement brand within a competitive wellness market.
This project highlights our expertise in supplement branding, packaging design, and full visual identity systems, designed to build trust, elevate perception, and support product success.
Looking to launch or elevate your supplement or wellness brand?
Cheetah Pak specializes in custom packaging, label design, and brand identity systems tailored for supplements, health products, and CPG brands.