Kinky Beauty Lounge Brand Identity
This custom brand identity design for Kinky Beauty Lounge was developed through a deeply collaborative and personal process, built over the course of a year working closely with the client to truly understand her vision, personality, and the experience she wanted to bring to Medford, Oregon.
The result is a refined, confident, and expressive visual identity that blends elegance with individuality. The custom logo features a minimal, line-drawn feminine mark paired with elevated serif typography, creating a balance between softness and bold presence. The identity system was designed to feel modern, luxurious, and unapologetically unique—mirroring both the client and her brand.
A curated color palette of rich neutrals, warm browns, deep black, and soft ivory tones adds depth and versatility across applications. The brand extends seamlessly into real-world touchpoints including signage, storefront design, printed materials, and digital presence—ensuring consistency and recognition throughout the customer experience.
Typography selections combine a high-end serif for headlines with a clean sans-serif for body text, creating a polished and readable hierarchy across all brand materials.
This project highlights our approach to custom brand identity design, where strategy, personal connection, and thoughtful design come together to create a brand that not only looks elevated—but feels authentic and aligned.
Looking for custom branding or a full visual identity for your beauty or service-based business?
Cheetah Pak specializes in brand identity design, logo design, visual systems, and cohesive branding tailored to help your business stand out and connect with your audience.